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MSCO: Unconventional Thinking  
Unconventional thinking on strategic management, marketing, consulting, business, advertising, and general philosophizing on the issues of the day. it's the perfect blend of Harvard business school and Us Magazine!

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9.5
excellent
based on editor's review
8 user reviews 8.2
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Why I Despise Conventional Wisdom

Oct 2, 2008
1. It says one should lead a balanced life. Who defines that balance? And what the hell does it mean? 2. It is not wisdom. It is just convention. And convention often boils down to doing things the way they have always been done simply because they are...

The Case For Accidental Companies…..And The People Who Run Them

Aug 21, 2008
When I was a young man, I met ice cream impresario Tom Carvel: widely credited as the entrepreneur who created big league franchising.

Car Crashes Of The Human Kind

Dec 3, 2009
It’s not the velocity that amazes, generally, but the frequency that is astounding, how we drive headlong into each other and spin out of control into a speeding stranger who turns out to be a friend and collaborator only to make others envious and...

Fear Is The Father Of Failure

Dec 3, 2009
All of us have dreams. Things we want to accomplish. Goals we would love to achieve. Successes we want to reach out and claim. In my role as CEO of a marketing and management firm–one that helps people achieve their business goals (and often woven...

Mark discusses the Tiger Woods brand on FOX Business

Dec 3, 2009

Mark on FOX Business

Nov 23, 2009
Watch the latest business video at <a href=”http://video.foxbusiness.com/” mce_href=”http://video.foxbusiness.com/”>FOXBusiness.com</a> Trouble viewing the clip? Original video on FOXBusiness.com

Janis Joplin

Nov 23, 2009
This is an American celebration. That it was short lived, like a July 4th fireworks, is meaningless. It was a cosmic explosion. A transcendental experience. More than any Springsteen concoction, Joplin was born in the US of A. Port Arthur, Texas to be...

Why I Despise Conventional Wisdom


The Case For Accidental Companies…..And The People Who Run Them





Kent Sisco
9.8
excellent
  excellent, thought provoking material.
Posted 11/19/09 11:11 PM


Karen T.
9.2
excellent
  See yourself as successful. See yourself as the one left standing because you kept pushing. As my late father always said......"Pull yourself up by your own bootstraps." It works!!! Take responsibility for your own actions and move on. Karen T
Posted 3/15/09 11:03 PM


Mandy M.
0.2
poor
  Nothing like a name dropping uneducated fool who makes himself appear more than he is. what a great lesson.
Posted 2/28/09 1:02 PM


Prisco P.
9.5
excellent
  I loved your point. it is so obvious that we overlook it . Thanks for your insight! PS- I think you meant Stanford not Stamford.!!
Posted 2/26/09 7:02 PM


Michael K.
10.0
superb
  You couldn't be more correct! Living a "no-excuses" life and taking 100% responsibility for our actions causes leadership qualities to come out and guide us on the very paths we need to be on. Bottom Line: We can do anything we as a society put our minds to, and will continue to do so with or without a "Hero" from a leader. We will always appreciate what is offered by those who are truly the exceptional, but to hope for ONE to take us to a new level, for one is putting way too much expectation on them, and excusing ourselves from making things happen that we have for so long anyway.
Posted 11/13/08 4:11 PM


Lawrence S.
10.0
superb
  Mark's blog and writing in general is a breath of fresh air for serious marketers in the "age of accountability." It is not for lightweights who just want to keep their jobs. It is for dedicated professionals who see their work as a significant factor in the success of the companies for whom they work.
Posted 5/19/08 1:05 AM


titan Team
7.1
very good
  Its good and i like their tips. Sometimes, it make me think twice about what happen in this world. We just never know which one is white and which is black.
Posted 5/6/08 7:05 PM


Fragnoli
9.6
excellent
  Unconventional thinking is the best description of the menagery of topics to be found here. There's a little something for everyone who wants a little something to wrap their mind around!
Posted 5/6/08 11:05 AM