Are you friends with your mom or dad on Facebook? Chances are if you aren’t already you will be soon! The face of social network users is changing and it includes a few more wrinkles.One particular group of adults tapping into Facebook, and...

All too often, I see fellow agency marketers openly tweeting or blogging about their clients with no mention of the agency/client relationship. Sometimes, they even go as far as to review their clients’ products. “Wow, you have to try so-and-so’s new...

This isn’t the most exciting blog entry you’re ever going to read here, but it’s an important one. So before you go out and starting WOM’ing the world, take a moment to read the following: Yesterday, the Federal Trade Commission released a brand new...

Over the last year, several major brands have learned hard lessons about crisis communications in the age of social media. Take Domino’s as an example. In April, an online video surfaced showing two rogue employees preparing food in rather...

“If it isn’t two-way, it isn’t communication. It’s message distribution.” This quote has stuck with me ever since I came across it in this article about employee engagement. It’s such a simple, common sense, idea and yet, some employers forget about...

Last October, we reported that “93% of social media users said that brands should have some presence on social media outlets.” Well, a year later, it’s evident that companies share the same sentiment and are ready to take on the world of social...