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Columnist Chris O'Brien of the San Jose Mercury News Tells how Social Media Is Impacting His JobDec 21, 2009
Well known and respected columnist Chris O’Brien who works at the San Jose Mercury News of California talked to Marketing Voices about what impact social media has had on his job. He is trying to figure out how to leverage his time so he does not...
Digital Versus Traditional Advertising: Bill Predmore of POP Gives His PerspectiveDec 7, 2009
What does 2010 look like for digital advertising? How will it fare compared to traditional ads? I asked Bill Predmore President of POP agency for his predictions. He believes marketers are definitely going to spend more on ads in 2010 and feels social...
Big Fix's David Appelbaum: Increasing A Company's Valuation By Integrating Social Media And Mainstream MediaDec 1, 2009
Building a company’s valuation is instrumental to a company’s success. Using marketing communications techniques by integrating social media with traditional media is one way to build a better brand and value. Big Fix’s Senior Vice President of...
Las Vegas Casinos Using Marketing Partnerships and Social Media To Build AttendanceNov 17, 2009
Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and...
HubSpot: New Marketing Tool with Insights By Scale Venture Partners' Rob TheisNov 11, 2009
HubSpot is an inbound marketing system helping small and medium sized businesses get found on the Internet by the right people and convert them to new sales. Rob Theis, Managing Director of Scale Venture Partners just invested in HubSpot and joined...
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