Lewis, the child inventor, waits while his invention warms up. It is a peanut butter and jelly dispenser, designed to portion evenly onto bread. The switch clicks ON, followed by a hiss of...

"Where success is concerned, people are not measured in feet and inches, or pounds, or college degrees, or family background; they are measured by the size of their thinking. How big we think,...

"It is better to steal a good idea than to have a bad one of your own." Dennis, a Dutch friend, shared this expression with me just this week. As an American, my first thought was... You...

We're all familiar with the game BINGO. Fill out the game card, get five in a row to win. Yell, "BINGO!" Nearly as many of us are familiar with business jargon-based BINGO cards. These cards...

You feel a little jittery. Is it the presentation? Or the pot of coffee you drank this morning while rehearsing? You gather your laptop and index cards and head to the conference room. This...

I know, I know....2009 stunk. Sales were lagging. Customer loyalty flagged and you’re tired. You cut expenses down to the bone last year but you’re hoping that 2010 will be different. So you are actually thinking marketing. Great first...

Online companies have raised the eyebrows of privacy advocates who think web generated data should only be archived for a specified period of time. And while some companies have bowed to public pressure and only keep data on customer searches for a...

by Kelly Abner Marketo'Twas right before 2010 and all through the day, the marketers were working through the year-end disarray. Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed. The...

Measurement is on everyone’s minds these days, isn’t it? It’s tough not to bump into a marketing or PR pro that isn’t under the gun for proof of lead generation, ROI, and more. Since it’s the time of year when marketing and PR professionals...

This month at Search Engine Strategies in Chicago I was on a panel called “Online PR: Where to Next?” Specifically, ten years after the Cluetrain Manifesto, where are we heading? The panel included smart folks like Sally Falkow, Duncan Alney, Andy...