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How Web 2.0 is revolutionizing online marketing and services.

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The Law of Unintended Consequences and No-Follow

Mar 7, 2009
Of all of my del.icio.us favorites this week, I found these two stories about the highly negative impact that rel=”nofollow” has had in search to be the most fascinating. First, let’s learn...

Poll: Does it Creep You Out When Companies Follow You on Twitter?

Mar 6, 2009
Everywhere I look I see PR people recommend following your customers on Twitter - and they mean this specifically: You see someone mention your product on Twitter via Twitter Search. Follow...

Would You Adopt Something Just Because It's Free?

Feb 27, 2009
A simple Tweet from Talent Zoo CEO Rick Myers sent that little hamster in my brain off onto a furious wheel-rotating rampage this morning. I’m the sort of person who is very hesitant to get my...

The Truth About Targeting

Feb 18, 2009
On the “buy path” in my company’s e-commerce system we reserve a tiny slice of on-screen real-estate for customer comments about their pre-purchase experience with us. These comments are...

My Picks for Best Superbowl Ads of 2009

Feb 6, 2009
YouTube has a little contest going to pick the best SuperBowl Ads for 2009 and I decided to make my picks known here. I have a very simple set of criteria for determining whether or not an...


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