Desperate times create desperate marketers. Such seems to be the case with Sequoia Voting Systems, a manufacturer of electronic voting machines (known among libertarians as ‘election hijacking devices’). Sequoia recently announced that they were...

It has been a bad week for brands, and it is only Tuesday. Between Tiger Woods’ early morning mishap and certain global warming scientists being exposed as frauds, we have seen two well established brands bite bullets. Nobody believes that Tiger...

When Silicon Strategies Marketing was busy making SuSE famous, we formed a number of interesting alliances. At the peak of our marketing frenzy we charged IBM, AMD, VMWare and others cash to participate in the SuSE event booth – to co-brand an...

Apple is pushing people to populate their phones with installed applications while Google, IBM and Microsoft are urging folk to remove apps from desktops. This is not nearly bizarre as it sounds. The success of Apple Apps for iPhones is slightly more...

Lock-in as a marketing strategy is alive, well, and unfortunately growing. For dot-communists and those raised in the era of Linux, vendor lock-in is the art of keeping customers captive. By making people commit to a technology, and thus raising the...