Marketing is so easy, a (monkey, caveman, two year old, Vice Presidential candidate) can do it. This is so incredibly obvious to anyone paying any attention at all and yet...

Are you a marketing know-it-all or are you a clueless marketing turtleneck? Chances are you're like me and exist somewhere between one of those extremes with variations based on the topic in question.

Welcome to my blog, hey great, enough about you let's talk about me. Here's what I think about politics, here's what that good-for-nothing uncle of mine is doing, and here are some shameless plugs for my friends blogs where they'll be happy to tell you...

Webcasting, loosely defined as narrated slides presented in either a live or on-demand model, is hardly new technology. Yesterday BrightTALK announced a new webcast service that may shake things up a little in the webcast space.

Looking for an easy way to create an online campaign? AdReady provides an application that makes it easy to create a complete online campaign.

My unofficial estimates indicate there are now only three marketing people on Earth who are not claiming to be social media experts.  Surprised?  Shocked?  Think the number might be lower?  This scale of expertise explosion hasn't been seen since...

I have to admit my first reaction to the email featuring the Marketing Cloud had me wondering why it took so long for anyone in marketing to get on the Cloud hype bandwagon.  I mean come on, Cloud is the big idea in technology and arguably in its...

Jason Falls over at Social Media Today inspired me with this recent post about why social media purists won't last.  I'm by no means a social media purist, in fact as passionate a marketing technologist as I am, I've had huge hangups about social...

Innovation is motherhood and apple pie in business.  Who doesn't want to be the next Steve Jobs, Bill Gates or Mark Zuckerberg?  When we think about innovation we tend to think about revolutionary new products and big, world-changing ideas that...

Is your doctor fat?  Is that same doctor espousing the virtues and benefits of a healthy lifestyle?  Is your agency pitching the values of social media but not actively utilizing social media to build their own businesses?  Apparently, that's...