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Hispanic Agency Persuades P&G to Film Dirtier AdSep 6, 2009
While shooting a typical testimonial spot for Downy fabric softener, U.S. Hispanic agency Wing persuaded Procter & Gamble to take a chance and film an edgier test commercial at the same time.
How Will Fall TV Reflect the Great Recession?Sep 4, 2009
Some Labor Day coming up. The unemployment rate announced this morning was 9.7%, with economists calling the shedding of 216,000 jobs -- fewer than previous months --...
Don't Just Sit There, Innovate Your Way Out of the DownturnAug 23, 2009
The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.
How Marketers Get it Wrong With Mommy BloggersJul 21, 2009
In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope...
AAMCO Targets Car Owners Losing Their Local DealershipsJun 11, 2009
As the ranks of car dealers diminish nearly daily in the industry's worst year in decades, AAMCO wants consumers to know the auto-service chain can fill the void.
NBC's Zucker: 'We Haven't Done a Good Enough Job'Dec 7, 2009
NEW YORK (AdAge.com) -- NBC Universal has not done a great job at programming its NBC broadcast network, but its top executive believes the vaunted Peacock could revive its fortunes under new Comcast Corp. ownership.
Government PSA Urges Americans to Get Swine-Flu VaccineDec 7, 2009
NEW YORK (AdAge.com) -- The federal government on Monday launched a new nationwide public-service ad campaign encouraging Americans to get the H1N1 vaccination. Called "Together We Can All Fight the Flu," the campaign features seven 30-second TV...
NBC, Fox Gridiron Grids Win Sunday NightDec 7, 2009
MINNEAPOLIS (AdAge.com) -- Football would never be as ubiquitous without its ability to span generations, from grandpas to Pop Warner league kids, as well as gender. But it still has a majority male viewership base, and no doubt there were more than a...
Kirshenbaum Bond Names Marc Lucas Chief Creative OfficerDec 7, 2009
NEW YORK (AdAge.com) -- Kirshenbaum Bond Senecal & Partners has hired former Razorfish top creative Marc Lucas as its new chief creative officer, while the shop's co-founder, Richard Kirshenbaum, will step away from day-to-day creative...
Why Next-Generation CMOs Must Master Customer IntelligenceDec 7, 2009
In a small number of firms we find customer intelligence ha sbeen elevated into a strategic command center for the business. What defines these firms? They treat customer data as a strategic asset, put the customer at the center of all decision making...
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