BL Ochman wrote this piece in one of the advertising trades titled, "10 reasons your company shoudn't blog" and specifically references requests for CEO blogs within this corporate category.

CNN's recent merchandising experiment, mashing up headlines and T-shirts reopens a very interesting conversation about whether or not (and if so, how) marketing efforts can be monetized.

I've written about Apple fairly often (both on the blog and in my book, Join the Conversation). For the most part, I'm more often critical than complimentary, based on what I think is a very one-sided...

Has Microsoft lost its way? That would be true if it ever were on the right path at all. In short, the brand has an identity crisis; an acute lack of purpose, conviction and confidence. It's about authenticity and what I mean by that is,  "in order...

Presentations as conversations. Inspired by another conference twitter kerfuffle and a Jeremiah Owyang post. Spread the word: Tell the conference organizer, your clients and co-workers Tweet or RT: New JJTV: If a presentation can be a...

Have you heard about Brandhackers yet? Here's the official blurb: #Brandhackers is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology...

As most of you know, HP has been onboard since June of 2009 as the charter sponsor of Jaffe Juice TV (since episode 20 in fact) and they're sticking around (hopefully for a long time) On a personal note, it's really gratifying to see a brand acting...

Another day, another Beancast. This time I shared the virtual stage with Kelly Eidson (Modea, Ad Age), Angela Natividad (Live and Uncensored, Adverve) and Ian Schafer (Deep Focus) Black Friday and Cyber Monday took up the lion's share of our...