"... Facebook has given users many granular controls over their privacy, more than what's available on other major social networks." Facebook is a site that can offer substantial benefits, under the right circumstances, to people promoting businesses...

I just discovered another tool that could be very useful in optimizing a site for a local business. This is a list of the categories that Google uses to identify local business listings. The really handy part of this list is that it includes a list of...

"... seniors were more likely than any other age group to conduct e-commerce activities." This report documents the potential for businesses trying to reach persons over 64 as part of their pool of prospects. Often, the focus of attention is on...

 "Nearly six in 10 of all the bloggers surveyed said they were better known in their industry because of their blog..." Blogging is showing a very high success rate in improving the visibility of a business, for those who use it as a tool for that...

"More than three-quarters of US small-business executives surveyed did not find social networks helpful for generating leads or expanding their business." This chart from a recent study shows that social media are not helping small businesses very...