*Trust* is the bonding agent which connects business and customer together. I’ll Spell It Out Trust:  a relationship of reliance. Relationship:  “…is managing and nurturing a company’s interactions with its customers…The overall goals are to find,...

We used to think a lot about impressions. Now we think more about views, clicks, friends, and followers.  We think about sharability, portability, and usability. As a brand, the bottom-line objective is still to convince (and convert) a group to...

One of the things I love best about marketing communications is that a brand is never staid.  It moves, it flows. There’s A lot To Consider. A brand’s position is always evolving and even migrating within an organization and also in the minds of its...

Every day, I have opportunities to make choices. Like my children, some days I make good choices and some days, well let’s just say I could make better ones. I have choices when I discover I’m late and stuck behind a slow driver.  Or when my son...

This is a post about righteous behavior, serving as good examples, leading with your gut, and listening to your heart. The concept of community benefit and an innate need for social interaction help make these things possible (and most definitely...