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10 Stunning (And Useful) Stats About TwitterJul 6, 2009
Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects.
5 Ways Gaming May Transform The Future Of Healthcare & WellnessJun 11, 2009
Since the Nintendo Wii came out several years ago, the term "gaming" has begun to take on a different meaning. What was once used as a misunderstood term to describe teenagers wasting hours afterschool playing online games requiring huge and powerful...
BzzAgent Tackles The Elusive Problem Of Brand CommunitiesMay 18, 2009
What if all the people who were truly passionate about your brand had a single place to gather? Somewhere that they could share content and opinions, organize real life events, ask one another...
How to Launch a Successful Blog in the First 90 DaysOct 13, 2008
Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to...
5 Big Ideas From Interact 2008Sep 29, 2008
I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other events where they separate content into tracks to...
Sealy Admits Reality: No One Gets 8 Hours Of SleepDec 8, 2009
In the health communications world, there are some messages that you could call prevailing. Whether or not they are true, they are the ones that seem to stick in people's minds. Messages like getting 5 servings of fruit and vegetables a day, or trying...
4 Social Media Ideas For The Reluctantly Social BrandDec 7, 2009
It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty - causing more than one marketing team to take a big...
5 Ways To Solve The Crisis Of Corporate Social ResponsibilityNov 30, 2009
It may have been easy to miss if you don't work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or CSR) programs are in the midst of a crisis. The subject of the debate mainly centers around two big issues:...
Consumer Reports & Consumerist Help Shoppers Bite BackNov 24, 2009
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even...
Don't Call Me A Social Media GuyNov 18, 2009
Yesterday I hosted a conversation on Twitter all about authenticity and what that truly means. It's a buzzword, to be sure, but it was interesting that the 140 character based conversation yielded many different perceptions of what authenticity means....
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