In marketing a lot of time and effort goes into the philosophy and science of targeting the proper markets, understanding your customers needs, and crafting a campaign that demonstrates your product as the superior solution to their problem. What if...

I put together a lot of marketing strategies that revolve around a corporate website or microsite as a destination for visitors. A lot of effort goes into creating and executing these strategies. So you can probably imagine the anxiety I went through...

It has long been rumored that Google was going to start ranking pages based on page load time. Think about it, if your page takes longer to load then visitors won’t get to see as many pages. Less pages mean that Google doesn’t get to serve as many...

This article was guest written by Joel Book One of the most valuable assets a company has is its database of email subscribers. Just ask highly successful large companies like Papa John’s, Scotts, and Hitachi Data Systems as well as hundreds of...

ExactTarget just published my article, 4 ways to use analytics to improve your email campaigns on their email marketing blog. I am excited because this is my first article as a guest blogger. Please go check it out and let me know what you think. You...