Google posted today that 20% of the queries they receive have not been seen in the past 90 days, and this is a reason to utilize broad match. I agree, but with a severe caveat. Your broad match keywords need to have bouncers, or fences built around it.

With the new Keywords + Placements feature you do not have to create seperate campaigns for keyword and placement-targeted campaigns. In each Ad-group, you now have tabs for each content network method… cool!

I get a warm feeling every time I see my kids enjoying holiday festivities.  They live in a safe, loving home and, other than a “cruel homework load” and “obscenely early bedtimes,” lead lives of relative splendor.  But this is not always the case,...

Today I went to the Google Caffeine sandbox and discovered a message that it was taken down, and that Google will be rolling out their new search infrastructure to one data center shortly.  Which data center is still unknown, but it should become...

If you're using Google Voice, you may be one of those who wants to block calls after hours, but allow SMS messages to flow. Well, you can't do that with Google Voice, but here's a work-around that I've found to be very reliable.

Many company legal names are vastly different than their published names.  A DBA/Assumed Name lets you operate your business under multiple names without going through the extensive paperwork of creating a new corporate entity.  This can be in order...

The full keynote of the BMA 2009 National Conference with David Meerman Scott - An hour well spent.