This content from: Duct Tape Marketing The 5 Things People Really Buy No matter how many shiny, cool features and benefits you cram into your marketing messages, brochures and presentations, you...

This content from: Duct Tape Marketing No Recession Can Survive Main Street? So much was made of the theoretical Main Street vs. Wall Street during this past fall’s election that I think we...

This content from: Duct Tape Marketing Social Media Profiles as Tools for Links and Traffic There are many reasons to get more involved in social media sites. Content creation and discovery,...

This content from: Duct Tape Marketing Using Facebook Ads for Content Awareness Ads on Facebook have been around for a while now and based on reviews coming out from some users, results using...

This content from: Duct Tape Marketing What Really Triggers a Referral? Referrals most naturally happen when two people are talking and one of the parties expresses a pain in the neck. If the...

How Local Businesses Use Social Media This content from: Duct Tape Marketing So many local businesses assume social media is just for people wanting to reach the masses around the world – right, just like using email and having a web site used to...

Weekend Favs December Nineteen This content from: Duct Tape Marketing I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking...

Yourl Very Own Branded Link Shortener This content from: Duct Tape Marketing Google and Facebook both announced link shortening services this week – Google’s – goog.gl and Facebook’s fb.me (mostly used in twitter and mobile shares, but...

Practical Guide to Social Media This content from: Duct Tape Marketing Marketing podcast with OpenForum (Click to listen, right click and Save As to download – subscribe now via iTunes The above podcast is an interview I conducted with OPEN Mic,...

Turning Problems into Marketing Strategies This content from: Duct Tape Marketing Most industries impose an unseen tax on participants trying to stand out, go against that grain or do the right thing or hard thing. The tax isn’t something regulated...