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Random musings, ideas, and tips about marketing and branding in the world today. |
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How to make time for social media: TwitterOct 31, 2009
As I traverse across the country talking about social media, whether it's with clients one-on-one or with conference attendees from a stage -- the "I don't have time" mantra is a common response...
Are you afraid of Facebook and other social networks?Sep 11, 2009
Apparently, if you are a manager, the answer is yes. If you're someone updating your status and telling people your home will be unoccupied (and ripe for a burglery) the answer is no.
Two...
Are you making or breaking trust in your marketing?Aug 28, 2009
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet a thought leader who shares her insights every day. So without further ado...Vanessa Hall. Again....
Misspelling sez something about your businessAug 14, 2009
It's tough these days to name a business. You want your business to stand out, you want a URL that is memorable (if you can find one!) and you need a name that your competitors haven't already...
3 for 3 goals: Focus on what will grow your businessJul 31, 2009
Drew's Note: As I try to do every Friday, I'm pleased to bring you a guest post. Meet a thought leader who shares her insights with clients every day. So without further ado...Susan...
What are your sales mistakes costing you?Nov 28, 2009
When you lose a client or are pitching business that you don't win -- do you know why you weren't chosen?
Most business leaders, if they were being honest, would have to admit they don't.
RainToday wants to offer some insights from their new report...
Indulge in some gratitudeNov 26, 2009
Happy Thanksgiving! Even if you're not in the states -- why not take a moment today and remember some of the blessings you have in your life?
I try very hard to make my blog about you. I want to infuse value, insights and fresh ideas in every...
Don't get brand sabotaged (Todd Hogan)Nov 25, 2009
Drew's Note: As I try to do on many a Friday (or Thanksgiving Wednesday!), I'm pleased to bring you a guest post. Meet a thought leader who shares his insights every day. So without further ado...Todd Hogan.
Again, enjoy!
Monitoring your brand...
Don't play chicken with your pricingNov 23, 2009
Remember the old game? You'd aim your bike or your car at another bike or car and barrel towards each other. Whoever swerved before the collision was "the chicken."
Lots of businesses play the same game with their pricing. They lock on with a...
A creativity whack for your head...and your iPhone!Nov 19, 2009
Roger von Oech is responsible for whacking me upside the head more times than I can count.
20+ years ago, he created a fantastic creativity tool called A Creative Whack Pack. It's an illustrated deck of 64 creative thinking strategies that will...
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