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Peter Shankman: "social media today is a wonderful catch phrase"Oct 9, 2009
Yesterday I attended a sold-out luncheon hosted by our local chapter of the PRSA here in Rochester that was held at the RIT Inn and Conference Center. We all had the privilege to hear social media...
Ad agency owner utilizing social media to adopt of childSep 18, 2009
Social media usage continues to grow this year. Facebook just released new numbers this week that states that they now have 300 million worldwide members. Earlier in the week I read this article...
Marketers Should Take Note of Facebook's Week of AnnouncementsAug 14, 2009
Facebook has been in the news quite a bit this week. They started off the week with the announcement that they have acquired the social-identity aggregator, FriendFeed. I just wrote an article...
MAD MEN inspires brands to create some stylish AD campaigns to help kick-off season 3Aug 1, 2009
I thought I'd get back on track here today and continue my usual reporting on entertainment marketing promotions. While the summer does have it's share of big theatrical movie releases, by the...
Bing, Microsoft's New Search Engine Arrives With a WimperJun 1, 2009
Well the long awaited and much hyped new search engine from Microsoft is now live. Bing (formally known as Kumo) apparently went live yesterday while it wasn't supposed to debut till June 3. Why...
The Sephora Claus Holiday promotion on Twitter is granting a beauty wish a dayDec 2, 2009
Yvonne Divita wrote a blog post yesterday over on the Lip-sticking Blog titled Ready...Set...Go! While she was referring to 2010 being that the calendar now saying December, I'm
just starting to get into this year's holiday spirit. With...
Promotions, social media help boost Black Friday online salesNov 30, 2009
I hope everyone had a good Thanksgiving Holiday. Thanksgiving was late this year, being the 26th of November, which means we are now fully into the 2009 Holiday shopping season.
According to comScore, this year's Black Friday brought in $595...
I'm Thankful for Social Media on this Thanksgiving EveNov 25, 2009
Well on this Thanksgiving Day Eve I am thankful for many, many
things this year. But have to admit that at the moment I am really
thankful for my husband who got me a new computer monitor today. Ever
since last weekend my old monitor had been just...
I'll be speaking at PMA's Digital Marketing Summit: Have the new FTC guidelines affected you yet?Nov 23, 2009
This is the beginning of a short work week for all us here in the states who will be celebrating the Thanksgiving Holiday this Thursday. But before I start being thankful and blogging about many of this year's holiday promotions I want to tell you...
Ways to measure social media from David Berkowitz, 360i's Director of Emerging MediaNov 18, 2009
Earlier today I fulfilled my guest-blogging role over at the Lip-sticking Blog and wrote a post about the great presentation that we had from David Berkowitz yesterday who visited us in Rochester, NY, for his first time. What I didn't share with the...
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