You’re having a conversation with a company Big Wig, perhaps an interview, and she asks, “What do you think of this social media phenomenon?” Well, imagine it’s the 1960s. Horses pull milk floats, colour TV is just around the corner for most...

Pixies, the Tooth Fairy and Big Foot have got nothing on Apple’s word of mouth phenomenon. The iPad was finally revealed today and brought the myth to a glorious Steve Jobs crescendo. Under-spec’d, over-priced, underwhelming? Whatever. This thing...

Unless you’ve been on Mars this week, you’ll know all too well that Kraft have now purchased Cadbury. Well, it now turns out that Goldman Sachs, Morgan Stanley and UBS, hired by Cadbury, are – thanks to the purchase – to be paid more than if...

Following their best Christmas to date, the very on-form John Lewis was recently voted Britain’s best shop by Verdict and its 6,000 shoppers. Let’s be honest, what’s not to like? The stores are upmarket but unpretentious. They’ve a quality...

It’s pretty much a given that SMEs are more likely to be passionate about what they do than lumbering corporates answering to the City. Let’s be honest, most SMEs don’t tend to start a gardening business if they can’t stand the sight of...