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Digital Perspective  
Brings together observations and commentary on the latest digital insights and trends in digital communications from Burson-Marsteller’s digital strategists around the world.

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Social Media: The Essence of Grassroots Communication

Jul 17, 2008
When Erin asked if I would be interested in drafting a guest post addressing grassroots strategies from a “digital perspective” (pun intended, sorry) I jumped at the opportunity.

Digital media is big in Mexico

Nov 30, 2009
Something else is big in Mexico aside from Mexico City – digital media.  According to a recent study by Millward Brown, IAB Mexico, and di Paola Márquez: internet is the preferred medium in Mexico.  There are three primary reasons as to why digital...

Dark Sites

Oct 22, 2009
I spoke at the PR News Digital PR Summit around Best Practices earlier today at the Grand Hyatt in NYC. It was an interesting event with lots of great content throughout the day. The session that I participated in was “Managing (or Avoiding) a Crisis...

The Blog is the new Spokesman?

Oct 12, 2009
Interesting article written by Kristina Peterson (Dow Jones) titled: “Companies Increasingly Look to Blogs As Spokesmen“.  In essence mentions that more and more companies (of those that are actively blogging) are turning to their blogs to serve in...

Social Media: The Essence of Grassroots Communication



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