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Four PR Trend Predictions for 2010Dec 16, 2009
What does 2010 hold for PR pros?
I’m sorry to say that I don’t have a crystal ball – for that matter, I don’t even have a Magic 8 Ball – but there are a few trends I think we’ll see unfold over the next 12 months.
So to kick up some...
Two Ways to Better PR Efforts that Get the CEO's AttentionDec 6, 2009
Do you want the CMO or CEO to pay attention when you share the results of your PR efforts? Do you want to significantly increase the chances of them seeing your work as a critical piece in moving the business forward?
If yes, then I have a single,...
Is E-mail Marketing Still Useful?Nov 17, 2009
Is e-mail marketing still a good platform to reach out to your customers or do they get completely ignored? What is the biggest benefit email brings to marketers? What’s the most important ingredient in good email outreach?
These are the questions I...
What The Phoenix Suns Can Teach Your Brand About Using TwitterNov 6, 2009
More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:
What kind of information could we share through social media that our customers would...
Hustle Has a Price TagOct 21, 2009
The difference between success and less-than-stellar results can sometimes be a thin line. Sure, lots of things need to be in place to help ensure success – measurable goals, sound strategies, creative tactics. But why do some efforts that have this...
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