"You're always hearing these very silly PR people when a crisis hits dive in front of the camera and dish out this ridiculous cliche that if you just fessed up, the problem would go away." — Eric Dezenhall, CEO of Dezenhall Resources. Two days...

HCD Research released the results of a national study designed to determine which Super Bowl commercials had the highest sustained levels of interest. The survey included 110 commercials, which were also tested for breakthrough creative, emotion,...

Toward the end of last year, I became increasingly interested in the affect of popularity on the content people choose to read. Specifically, I began to wonder what would happen if popularity was removed from the equation. Would it change our...

As hard as it is for me to imagine, I've been teaching "Writing for Public Relations" at the University of Nevada, Las Vegas (UNLV), for ten years. And while I rarely teach the same class twice, this year's program has been significantly altered to...

Dr. John Grohol, CEO of Psych Central, wrote a noteworthy post for communicators and journalists — accuracy can mean the difference between the Internet causing depression or the Internet attracting depressed people. After Leeds University ...