Video can be highly effective as a persuasive and engaging form of web content. But all too often, it’s… well, not. Online video must be engaging before it can be persuasive. Just as with...

By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a great place to spruce up...

Most people who want to succeed as a blogger do everything they can to increase traffic and build a community. That includes creating solid content, using carefully selected key words,...

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes. If not, Tribes is all about leadership in a post-geography...

To say Jack Welch is cocky is a gross understatement. Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO. And that...

The way people talk, you’d think there are like four customers in the world. Maaaaybe five if you look around really hard — but that’s about it. So whatever you do, if you’re lucky enough to have one of those customers, you’d better not do anything...

Earlier this year, Brian and I created a course called Freelance X Factor. It was designed for the “typical” Copyblogger reader. (Smart, interested in writing, pretty savvy about social media . . . but possibly “not there yet” when it comes to...

Earlier this week we saw a stark lesson in the power of a label when it comes to promoting your business. Using the right vocabulary is everything when it comes to writing powerful copy. And though I adore words even more than donuts, it was only...

This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Singapore-based Pearlin Siow is a go-getter! A writer and author of business motivational books, she knows that writing a book can add a nice fat...

You know me as James Chartrand of Men with Pens, a regular Copyblogger contributor for just shy of two years. And yet, I’m a woman. This is not a joke or an angle or an analogy — I’m literally a woman. This is my story. Once upon a time, I found...