So far in our Marketing Essentials series, we’ve explored how to discover your brand, creating a marketing message, and the importance of web presence, no matter what your business.

While some of us have a long weekend due to Thanksgiving, keep in mind those that have to work. I'll continue to have 3 to 4 updates here every single day 365 days a year, due to the ability to work ahead. Automotive Jeep To Take Over N.Y.'s...

Looks like Amy is getting ready for Turkey Day by sending this out early today: Thanksgiving ads. And caffeine, to cancel the effects of turkey's tryptophan. Let's launch! Thanksgiving ads. And caffeine, to cancel the effects...

Just like nearly everything else, there is a good side and bad side in Social Media... From MarketingProfs.com: I Love How I Hate You It strikes fear in the hearts of marketers worldwide: the dreaded online consumer complaint that goes viral. What's...

Yesterday I featured a piece on Price. Take a look at this from Art Sobczak: I was looking at a couple of pieces of office furniture from different dealers. One was more expensive than the other, but I liked it more, and the sales rep knew...

Click to read more: Retail Stores Line Up Early For Black Friday Throw-Down by Sarah Mahoney Wal-Mart Stores, Best Buy, Target, JCPenney and Kohl's are already blaring their best prices online, offering lots of cross-channel options that...