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Brands Could Learn from Users in Second LifeNov 30, 1999
Second Life's appeal to marketers has attracted integrations from t-shirt giveaways to flying cars. In some cases branded locations were documented to be deserted while other integrations have had wider success.
Dave Evans Why Johnny Won't Buy Your AdNov 30, 1999
With online conversations increasingly impacting consumer decisions, it's ironic that many top-notch marketers still advertise in ways that ignore this. In this column, I'm focusing on the "fine print" -- in particular those notices and disclaimers...
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