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Chip Griffin  
Public relations, marketing, media, communications, and innovation in the Internet age.
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Author: Chip Griffin

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A Fire at Equinox Restaurant

Dec 19, 2009
My favorite restaurant in Washington, DC suffered a serious fire early yesterday morning while the place was empty. Check out the pictures from Tim Carman at the Washington City Paper to get a feel for the damage at Todd Gray’s Equinox. It...

Making the Company Holiday Card a Little More Interesting

Dec 19, 2009
At DCI Group this year, we decided to have a little fun with our holiday card. Instead of sending out scads of printed cards that would just get lost in the pile of others just like it on the desks of those we work for and with, we went with a holiday...

Issue Branding vs. Issue Action on the Web

Dec 12, 2009
The web is all about metrics. Unique visitors, sessions, page views, time on site, impressions, click-through rates, cost per click, number of engagements, cost per engagement, and more can all be tracked for a web-based issue advocacy...

Pay to Play is Alive and Well

Dec 7, 2009
I had a conversation recently with an ad sales rep for a prominent web publisher who quite bluntly pitched a pay to play scheme. While I understand that the editorial side of the publishing business is not blind to the needs of advertisers (nor am I a...

Twitter Regurgitates While Media Reports

Nov 29, 2009
MG Siegler over at TechCrunch rolls out a litany of claims about the future of news that simply cannot be reconciled with reality. It’s a target-rich environment so I almost don’t know where to begin. So let’s just dive right in. First, let’s...


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