Given the uncertainty in the economy, many people are cutting back on discretionary spending.  Restaurants are especially hard hit during economic downturns, as people stop eating out. And in marketing, you can see two extremes...

When you are surrounded by something, you assume everyone else is as well. You are taking for granted that everyone has the same experience. But, this is simply not so. And taking things for granted results in bad communication, for sure. How many...

Prescriptives:  One Customer’s Quest for Makeup Today, I went to the mall in search of a replacement for my dwindling bottle of Prescriptives foundation, which I love. First I went to Nordstrom, where I originally found it. The Prescriptives counter...

What does it say about the publishing industry when the venerable, 108-year-old trade journal covering the industry is folding?Read the story here. It seems inevitable that we will see continued downturn in the magazine market. More and more, people...

It is too bad that marketing people often are  not involved in the pricing process within a company. Because as you probably know, price is one of the four “Ps” (product, placement, price, promotion) involved in marketing. Often, especially if you are...

Check out my guest post: “The Golden Rule of Marketing: 4 Actions your Company Should Take” at the Green Buzz Agency blog. Let me know what you think!