Strasberg is vice chairman and chief creative officer of Doner, Southfield, MI We’re all new to this “New Economy,” but there are a few tactics that can help you not only get thru it but look good doing it.

Housing values are in the dumper. Jobs are being lost by the thousands per month. The stock market is a worse ride than a busted roller coaster. Gas prices are making us cut back on lattes. But Pabst Blue Ribbon has made the day for many beleaguered...

It turns out that a logo helped save 15 people in Colombia held by the Revolutionary Armed Forces of Colombia (FARC) rebels. Colombian President Alvaro Uribe admitted Wednesday that the symbol of the neutral Red Cross organization was used on the garb...

Skechers USA has signed American Idol winner David Cook to endorse the brand globally, hoping the new idol will super-charge the athletic shoe company's cool, hip brand image. I actually think this is a good move by Skechers.

Social conservatives have had a heyday going after brands lately. Now JCPenney, with this ad from its "Every Day Matters" campaign, seems to be baiting them.

Turns out candy is dandy, at least during recessions. Beer is pretty OK, too, but cigarettes are a vice that even smokers increasingly say they ain't worth it. Overall, says the latest customer satisfaction survey by the University of Michigan's Ross...

Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th, Minneapolis-based furniture design Blu Dot is launching an interesting-sounding experiment...

Everyone knows that print magazine advertising figures aren't quite adding up as publishing executives might like. So I was intrigued to be taken on a tour of Esquire magazine's "ultimate bachelor pad." The tony, 9,200 square foot space is actually two...

The CMO CLUB Weekly Poll Question: Which of your groups is best equipped to help you with your social media efforts today? Survey question conducted October 1 – October 7, 2009 114 CMOs responded: 65.6% In...

Interpublic Group of Companies made it official today. Its Deutsch unit will absorb Lowe & Partners in the U.S. But they didn't take my advice by bagging the Lowe name in the U.S. Instead...ugh...Deutsch will be known as "Deutsch Inc.: A Lowe...