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Branding stories, ideas, thoughts and observations.

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Six of the Best: Another end of the decade edition

Dec 19, 2009
Photo: The Easiest Way by Martin Bishop Last week's edition wasn't enough. We need more, more, more on the year and decade that's about to end and more on the year and decade ahead as well: 1) 2009 Year-End Brands Survey and 2010 trends forecast:...

Six of the Best: The naughties edition

Dec 12, 2009
Decade from hell? A great decade? Somewhere in between. I link. You decide 1) The '00s: Goodbye (at Last) to the Decade from Hell: Time Time got in early with its pitch that it was the noughties from hell, going as far to describe it as the worst...

Jarden Corporation: ready for some boo-yah!?

Dec 9, 2009
Would a new approach to branding double Jarden's share price? I'm not a big fan of Mad Money. The whole Jim Cramer thing--the shouting, the close-ups, the boosterism, the hysteria--it just doesn't work for me. But this segment was interesting....

As Copenhagen starts, Brazil flies the green flag

Dec 8, 2009
Photo: Brasil, meu Brasil brasileiro... by Andrea Fregnani (Flickr) Maybe it's because their economy is doing better than almost everyone else's this year. Maybe it's because they are worried about the destruction of their Amazon forest. Whatever the...

Six of the Best: Celebrity endorsement edition

Dec 5, 2009
Et tu, Tiger? For a while it looked like stonewalling might work and that the huge amount of goodwill in the Tiger bank might be enough. But, by the end of the week, as voice mails and text messages exposed more and more of the gory details, the great...


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