My twitter friend, Joey Leslie, and I traded some back and forth tweets about Chase Bank and Pepsi's Crowdsourcing for Social Good efforts.  Joey (I think) coined a new term, "cause washing."  His definition: "Hiding a brand behind a cause for...

It seems like just yesterday when I started my nine-month journey as Visiting Scholar for Nonprofits and Social Media at the David and Lucile Packard Foundation. And it's good to have a journal recording what I've learned. But it's even better for...

Pepsi is taking a bold move.  It's not spending money on Super Bowl ads for Pepsi beverages. Instead, Pepsi is using the money for lethal generosity through its Pepsi Refresh Project, a crowdsourced cause marketing effort to give away $20 million in...

The Chase Community Giving contest on Facebook is one of the biggest online contests thus far, open to more than  500,000 charities.  As of this writing, 1,027,398 people joined Chase’s fan page to cast votes for their favorite charities.   The...

I'm pleased to announce the winners of the last couple of book giveaways.  In return for receiving the book, the winners have been offered an opportunity to write a guest post about what they learn so the wisdom can be shared. If you were not...