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Wells Fargo Aims to Beat Banking-Biz Woes With DataOct 18, 2009
It's tough being a CMO today, period. Now imagine being the CMO of a large U.S. banking institution. Wells Fargo & Co. chief Sylvia Reynolds -- like CMO's of many...
Google CEO: Worst of Recession 'Behind Us'Oct 15, 2009
Google reported a 27% increase in profit in the third quarter, signaling the beginning of a recovery in the search-advertising market. And CEO Eric Schmidt sounded almost...
Don't Expect a Rush to Sell 'New York Magazine'Oct 15, 2009
When New York editor in chief Adam Moss addressed staff on Wednesday following after owner Bruce Wasserstein had died, he said it was impossible to know what would happen...
Bloomberg Agrees to Buy BusinessWeek From McGraw HillOct 13, 2009
Bloomberg sealed an agreement today to buy BusinessWeek from McGraw-Hill, ending a three-month sale process with an outcome that many observers had argued would be the best...
'Kroger Salutes Survivors' Reaches $1 MillionOct 9, 2009
Kroger and Yoplait hit the $1 million mark in donations to Susan G. Komen for the Cure this fall through the annual in-store Kroger Salutes Survivors program. Since 2000, Yoplait has worked with...
'Tis the Season to Polish Your BookDec 8, 2009
With recruitment season around the corner and this holiday break coming at the end of the year, to me, this is the perfect opportunity to spend a little extra time on your book.
CBS Sees Strong Demand for Scatter in Fourth QuarterDec 8, 2009
NEW YORK (AdAge.com) -- After slogging through several quarters with diminished visibility on ad spending, CBS CEO Leslie Moonves said Dec. 8 at the UBS Media conference that his media company was now experiencing outsize demand for advertising.
The Blog-to-Book Book of the YearDec 8, 2009
What are holidays without food? Specifically, bad food -- or at least food that's bad for you? I didn't want to be sending any fruitcakes in the mail (plus, calling a fruitcake a form of media is a stretch even for me), so instead I've picked a, uh,...
P&G Chairman A.G. Lafley Set to RetireDec 8, 2009
BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. Chairman A.G. Lafley will step down effective Jan. 1, and CEO Bob McDonald will add the chairman position, the company announced this morning, completing the transition that began earlier this year.
Mobile Campaigns Drive Sales for Certain CategoriesDec 8, 2009
SAN FRANCISCO (AdAge.com) -- An independent study commissioned by Microsoft found that mobile ads are driving sales, especially in categories that have a shorter purchase cycle. According to the survey involving 1,100 consumers, 13% said they have made...
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